About Us
InsuranceNoodle Mission
To become the platform of choice for the distribution of small commercial property and casualty insurance in the United States.
InsuranceNoodle
Formed in 2000 by insurance agents to meet the needs of insurance agents, InsuranceNoodle is a web-enabled wholesaler of commercial property and casualty insurance products from the nation’s leading insurance companies. InsuranceNoodle offers commercial insurance products for over 1,450 types of business in 49 states and Washington, DC. InsuranceNoodle was acquired by Willis Group Holdings Limited in June 2007.
Agents who use the InsuranceNoodle system get access to products and quotes from multiple carriers using a single application data entry system. This is backed up with support from a state-of-the-art service center staffed by licensed insurance agents who work with technology and the carriers to place risks and to provide servicing of in-force accounts.
As a wholesaler, InsuranceNoodle is the silent partner in the agent’s relationship with the small business owner; the producing agent retains control of the client relationship at all times.
Noodle Specialty Brokers
To meet the specialty product (professional liability and specialty property and casualty insurance) needs of the small commercial marketplace not currently met by the standard admitted markets, Noodle Specialty Brokers, a division of InsuranceNoodle, has been established. Noodle Specialty Brokers acts as a program manager on behalf of selected insurers. Currently, Noodle Specialty Brokers offers appointed wholesalers and agents direct access to the following products and programs:
- Directors' & Officers' Liability
- Employment Practices Liability
- Fiduciary Liability
Access to additional products are available through the InsuranceNoodle website. These products currently include:
- Workers' Compensation for restaurants
- General Liability (on a non-admitted basis) for larger, hard to place risks
NSB Contact Information:
For more information, please visit the NSB website at: http://www.noodlespecialty.com/products.
Insurance Companies
To bring additional confidence to the small business owner, InsuranceNoodle works only with national, top-tier insurance companies.
Our property and liability insurance company partners include: ACE, AIG, AmTrust North America, CNA, Capitol Insurance, First Capital, The Hartford, Lexington, Main Street America, Markel, Navigators Insurance Company, NoodleSpecialty Brokers, OneBeacon, Philadelphia, PICA, Progressive, Risk Services, Safeco, Travelers, Zenith, and Zurich U.S.
In addition to being highly regarded brands, many of these carriers offer value-added services to their clients through client service centers and 24 by 7 claims centers.
Each of these companies is highly rated by A.M. Best Co., an independent organization that rates insurers' financial strength and ability to pay claims. Each insurer also has been deemed financially strong by Standard & Poor's, another independent rating company. Noodle Specialty Brokers works with several admitted and non-admitted markets.
Select from among these logos to find out more about our insurer partners.
Management Team
Our management team members, on average, have more than 20 years of experience in the insurance and financial services industries.
Don Urbanciz, Chief Executive Officer - Willis Small Commercial
Don plays a lead role in establishing partnerships and alliances. With more than 30 years of experience in the insurance industry, he has strong relationships with senior executives at many of the top 20 commercial insurance companies. Don is a former President and Managing Director of Marsh Midwest and a former CEO of Aon Midwest, where he doubled revenues in five years.
Kathryn Emmerson, Chief Executive Officer
Kathy is responsible for day-to-day operations and developing major client and insurer relationships. She has more than 30 years of insurance brokerage experience as a former Executive Vice President of Aon Risk Services and a Senior Vice President of Marsh specializing in major client relationships, marketing and agency management.
Tim Adelman, Chief Financial Officer
Tim is responsible for the financial and administrative operations of InsuranceNoodle. As a certified public accountant, he has 16 years of experience in distribution economics and agency acquisitions and has served as the Chief Financial Officer of Aon Enterprise.
Andrew Wood, Executive Vice President
Andy is responsible for customer service operations and marketing. He is a former Vice President of Business Development at CNA Life, where he was responsible for e-commerce partnerships. Andy also served as a senior manager at Andersen Consulting.
Bob Eisenhart, Chief Technology Officer
Bob has overall responsibility for application development, system support service operations, technical infrastructure and integration of carrier systems that support the service and delivery of information to InsuranceNoodle customers and affinity partners. He has over 20 years of experience leading the implementation of advanced technology solutions in the insurance industry, most recently as a Vice President at Marsh USA Inc. and Aon Risk Services.



















