About Insurance Noodle

Since entering the industry in 2001, Insurance Noodle has empowered independent agents to find insurance products quickly and easily by using state-of-the-art technology. That technology has changed in the years since we launched, but what hasn’t changed is our commitment to helping agents serve their customers as efficiently and profitably as possible.

Since our founding, Insurance Noodle has reinvented its services to take advantage of the latest technology available online. Here are some highlights:


Insurance Noodle is acquired by Willis Group, which lets us streamline our operating processes to offer a better experience to our clients.


We launch Insurance Noodle 2.0, which includes a game-changing placement process agents can complete entirely online and an online hub that collects the online rating capabilities of several carriers.

2011 – 2013

To better serve our clients, we initiate a feedback collection program to get an idea of how our online quoting system compares to carriers’ and our competitors’.


We secure a proprietary technology platform so we can engineer a product system that gives our agents the hassle-free experience they’ve asked for. The result is a fully integrated placement process whose results set a new industry standard.

These breakthroughs are only the beginning. Thanks to our in-house technology team, we can innovate faster than any other aggregator, rater, or wholesaler, which means we’ll keep connecting our clients to excellent carriers, coverages, and service with the most effective tools available.

But don’t take our word for it! Join today or log in to see how our one-of-a-kind online platform and unrivaled support services can transform your business.